Dec 2016

Case Study as a Marketing Tool

Case studies, though highly efficient, are somewhat under-utilised by businesses

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Types of Crowdsourcing

There are many types of crowdsourcing and not necessarily all are concerned with the financial aspect of crowdsourcing.
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What is Crowdsourcing?

Crowds are a hit ! Read More...
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Achieving the Strategic Fit in Supply Chain

A strategic fit between Supply Chain Strategy and Competitive Strategy of the company is necessary to achieve an efficient and effective Supply Chain Read More...
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Components of Information Decision in Supply Chain

Today's complex supply chain’s require smooth information sharing among all members of supply chain, making the supply chain operations more and more efficient. Read More...
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Components of Transportation Decision in Supply Chain

Transportation is an important part of any supply chain. Transportation decisions need to be taken carefully to ensure seamless supply chain operations. Read More...
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Decision Phases in a Supply Chain

Management of supply chain requires many decisions to be taken regarding information flow, transportation, location, etc. these decisions can be categorised into three phases, depending on their frequency and time frame. Read More...
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Drivers of Supply Chain Management

Drivers of supply chain determine its competitiveness and responsiveness to environmental changes. Read More...
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Factors Influencing Distribution Network

Distribution is a key driver of the overall profitability of a firm because it directly impacts both the supply chain cost and the customer experience. Read More...
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Factors Influencing Network Design Decisions

Supply chain network design decisions include the location of manufacturing, storage or transportation related facilities and the allocation of capacity and roles to each facility Read More...
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Obstacles to Achieving Strategic Fit in Supply Chain

A company has to make sure that its supply chain strategy and competitive strategy fit together. Strategic fit means that both the supply chain strategy and competitive strategy have the same goa Read More...
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Performance Characetristics of Distributor Storage with Carrier Delivery

There are two key decisions when designing a distribution network:

1. Will product be delivered to the customer location or picked up from a preordained site?
2. Will product flow through an intermediary (or intermediate location)? Read More...
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Performance Characetristics of Distributor Storage with Last Mile Delivery

Performance of a distribution network is evaluated along two dimensions: customer needs that are met and cost of meeting customer needs. Read More...
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Performance Characetristics of In-Transit Merge

Distribution is a key driver of the overall profitability of a firm because it directly impacts both the supply chain cost and the customer experience Read More...
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Performance Characetristics of Local Storage at Consumer Pick-up Sites

Distribution is a key driver of the overall profitability of a firm because it directly impacts both the supply chain cost and the customer experience. Read More...
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Performance Characetristics of Manufacturer Storage with Direct Shipping Network

There are two key decisions when designing a distribution network:

1. Will product be delivered to the customer location or picked up from a preordained site?
2. Will product flow through an intermediary (or intermediate location)? Read More...
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Performance Characetristics of Network with Consumer Pick-up Sites

Performance of a distribution network is evaluated along two dimensions: customer needs that are met and cost of meeting customer needs. Read More...
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Sourcing Decisions in a Supply Chain

Sourcing is the entire set of business processes required to purchase goods and services.
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Supply Chain Macro Processes

SupplyChain processes are further classified into three macro processes that manage the flow of information, product and funds required to generate, receive and fulfil a customer order. Read More...
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Typical Supply Chain View

Supply Chain usually does not include just one player at each stage, as usually depicted. In big businesses, a manufacturer may take supplies from various suppliers and may also supply to various distributers. Read More...
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Components of Inventory Decision in a Supply Chain

In order to create responsive and efficient supply chains, following inventory decisions need to be taken:

-Cycle Inventory
-Safety Inventory
-Seasonal Inventory
-Sourcing Read More...
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Strikes and their Types

Strikes are a powerful weapon used by trade unions to get their demands accepted. Types of strikes depends on the situation in which it is being called for. Read More...
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Sources of Candidates for Recruiting

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Uses of Job Analysis

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System Development Process

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Supply Chain Management Application

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Competitive Environment of Services

Service firms compete in a very challenging and dynamic environment. Read More...
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Competitive Service Strategies

Michael Porter has always stated that three generic competitive strategies exist, namely, overall cost leadership, differentiation and focus. Read More...
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Customization and Judgement in Service Delivery

Service strategy discussion is complicated by the diversity of service firms in the economy and their differing customer relationships. Strategic insights that transcend industry boundaries are needed to avoid the myopic view, which is prevalent among service managers, that concepts do not translate from one industry to another. Competitive strategies used by banking services could find an application in laundry services because both deal with a customer’s property. Read More...
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Distinctive Characteristics of Service Operations


distchar

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Elements of Strategic Service Vision

The purpose and place of a service firm in the market begins with an entrepreneur’s idea and an unmet need. An entrepreneur should answer the following questions to formulate a strategic service vision. Read More...
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Limitations in the use of Information in Services

Some benefits of using information as a competitive strategy raise questions of fairness, invasion of privacy and anticompetitiveness. Also, abuse of these information strategies can harm customers at time. E.g. to create entry barriers, use of reservation system and frequent user programs has been identified as potentially anticompetitive. Read More...
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Method of Service Delivery

Method of service delivery has both a geographical element as well as a level of customer interaction component. Services with multiple sites have significant management implication for ensuring quality and consistency in the service offering. with advances in electronic communications, arm’s length transactions are becoming more common as they offer customer convenience and efficient device delivery.
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Nature of Demand and Supply

The time perishability of service capacity creates a challenge for service managers as these managers lack the option of producing and storing inventory for future sale. Hence the extent of demand and supply imbalances varies across different service industries. Read More...
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Nature of Service Act

Thinking creatively about the nature of the service may identify more convenient forms of delivery or even a product that can substitute for the service. For example, videotapes of lectures and CD recordings of concerts represent a convenient substitute for physical attendance, and they also serve as permanent library records of the events.
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Open Systems View of Service Operations

Service organizations are quite unique in their character to require special management approaches that go beyond the simple adaptation of the management techniques found in manufacturing a product. The distinctive characteristics suggest enlarging the system view to include the customer as a participant in the service process. Read More...
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Relationship with Customers

Service firms have the opportunity to build long term relationships because customers conduct their transactions directly with the service provider, most often in person. A significant competitive advantage for a service organisation is knowing its customers well. Read More...
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Service Classification

Service classification scheme can help to organise the understanding of service management. Read More...
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Service Package

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Strategic Role of Information in Services

Information technology is helping service management to define the competitive strategy of successful firms.
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Winning Customers in Marketplace

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Market Segmentation Process

Market segmentation bifurcates the entire market into smaller groups based on factors like taste, age, sex, etc of consumers. Read More...
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Organizational Buying Process

Organisational buying takes place when formal organisations come up with a need to buy certain products. The organisational buying process is not very different from individual buying process, though it is more formalised and organised. Read More...
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The Consumer Buying Process

The consumer buying process is not at all randomised as many happen to think. Consumers tend to make a cost benefit analysis, though informally. Read More...
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Advantages of Personal Interviews

Personal interview facilitates a face to face meeting between the interviewer and the respondents. It is generally conducted in a very planned and structured manner. Read More...
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Types of Exploratory Research

Exploratory research is conducted to to clarify and define the nature of problem in any research. Read More...
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When to do Business Research

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Stages in Service Firm Competitiveness

Service firm has to have continuous improvement in productivity and quality in its strategy and corporate culture to remain competitive. Read More...
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