Types of Crowdsourcing
Crowd Labor helps in bridging the gap between labor supply and demand. The vastly distributed labor pool helps in virtually performing tasks that range form being simple in nature to being complex and specialized.
Example - Elance, Gigwalk, iStockphoto, Samasource
This is helpful for profit as well as non profit setups. It helps in raising capital for new projects / businesses by seeking assistance from investors in the form of donation, philanthropy, sponsorships, lending and investment (in exchange for profit/revenue sharing). The monetary contributions often come from online investors or donors.
Example – Kano, Emotic Insight, Swimming in New York (+POOL), Rolling out health (NOURISHMAT)
In order to maintain their competitive edge in the market, companies often try to garner innovative ideas from people outside of their organization. Hence open innovation is a type of crowdsourcing that takes help from people outside the organization to research, develop and implement ideas regarding product features, range, quality, marketing, etc.
Example – Audi Production Award, GE Ecomagination Award, My Starbucks Idea, Cisco iPrize
Crowdsourcing design is used when companies need product packaging design and logo design. The varied pool of talent outside the company can be told when to deliver the design and what will be the compensation for designing. A large number of designs then come to select from. It can also be done in the form of a competition. This method reduces the cost of designing as compared to getting the work done through freelancers or dedicated team of designers.
Example – 99 Designs, Crowdspring
When crowdsourcing is used to procure innovational media content like photograps, audio clips, video, short films, etc. then it is termed as crowd creativity.
Example – TopCoder, Threadless.com, NASAs Clickworkers, Innocentive
Here crowd sourcing is used to gather information and knowledge on a certain topic. Various methods are used for this like citizen journalism, question and answers, etc.
Example – Wikipedia
Micro tasks are short run tasks wherein no particular skills are required, for example, captioning of photographs for advertisement sake.
Example – Amazon’s Mechanical Turk, LiveOps, Galaxy Zoo, Red Cross
Macro tasks are opposite of micro tasks. They take long time to be completed and also require certain skill sets for the task to be completed, for example, web designing.
Example – X – Prize, Netflix Prize
Crowd voting uses the choice of the community to take decisions regarding products, their designing, quality, etc. different methods are used to take votes from customers like ranking, a simple yes and no vote, etc. Google’s search engine is also developed using the concept of crowd voting.
Example – Lego Ideas, American Idol, Lays